The internet has become a comfortable place where
producers and consumers meet for business transactions with little or no
difficulties. Recent studies by Analysts indicate increasing numbers of
consumers and producers now leverage on the internet for their daily
activities.
There are different platforms uses on the
internet to market products and services. Popular among them are the social
networks, websites, paid advertising, blogs and so on. This report is to show
few tips that some marketers are using on the internet to market their products
and services on the social networks like Facebook,
Twitter, Nairaland, Linkedin, and others.
Marketing on social networks requires more of a
focus on the human element since its more about building relationships then it
is your technical knowledge. There's no way around it, social networking for
business requires building trust with others which requires time and
interpersonal skills. You notice I did not say effort since making 'friends'
should be more an act of enjoyment and not regarded as labor!
Here are 3 things you need to do in order to get
the best results on the internet when social networking for business.
Be Patience
Take off your selling shoes and pull up a chair
so you can get to know people. Building relationships is an absolute must to
even get notice on any social sites and as you know this takes time. Even if
you are only social networking for business time must first be taken to develop
some type of bond with others or you will be invisible to them and useless to
your business!
Be Credible
The bonds you do develop need to be meaningful
insofar as maintaining a knowledgeable, professional and always helpful
profile. For any marketing attempts to be successful people must first have
some confidence that you know what you are talking about and that your
intentions are good and not all business. Your best results will come ONLY
after you have taken the time to develop this good reputation with others.
Be Trust Worthy
The most important 'component' of the reputation
you develop is trust! As touched upon above your reputation must be a positive
one that reflects credibility but building trust is just as, if not more
important. If people cannot trust in you then any efforts you put into social
networking for business will be wasted. People cannot be expected to part with
their hard earned money if they lack faith in you so obviously building trust
is a priority.
The best way to achieve this trust is to make a
habit of being helpful or freely offering any type of information that may be
of use or interest to others. Do so without any expectations of receiving
anything in return and people will quickly regard you in a trustworthy manner.
Besides, it feels good to be helpful to other!
There is no need for technical skills when
marketing on social networks just simply be willing to pull up a chair and stay
for a while. Tapping into the viral potential of these communities will require
building relationships with others first and this will take time and patience.
By building trust with people in this way simply makes it easier to effectively
promote to them in the future. It is very important to remember these are in
fact social communities therefore your acceptance MUST precede any marketing
efforts.
As soon as you earned acceptance by following
these suggestions earning money on social networks will become an easy task for
you.
Feel free to comment and share
