When talking about internet marketing, I will say that the life of
every internet marketer revolves around one thing: Content. Good content is the
worry of any internent marketer aiming to achieve excellence online. You need
articles for your blog, more great content for your newsletter or ezine, and
even more quality articles if you plan to do article marketing or guest
blogging to get free advertising for your website. So, before you throw in the
towel completely, let me share a few ideas with you that may help you to
actually have time away from your computer. When looking for articles, you have
several options. I personally recommend that you use several of these
suggestions to add a variety of content to your websites.
Let me start with a few of my favorites...
You can Grab some Free Reprint
Articles at the Directories.
Article directories like
EzineArticles.com,
LadyPens.com and
ArticleBase.com are packed with quality articles that you
can reprint on your site. The only requirements are that you do not edit the
article in any way and that you include the author's resource box (or bio) at
the end including the link or two that the author has included to his/her
website.
It's a win-win situation. The author gets free advertising. You, the
publisher, get free content.
Here are three demerits to
using this type of article.
1. First is the issue of duplicate content. You're sharing the same exact
articles as everyone else that uses that directory. This is not a big deal at
all if you're using the article in your ezine, obviously, since duplicate
content is only an issue with the search engines. It's also not a huge issue
for your blog or website, as long as you write an introduction to the article,
and preferably a wrap-up statement or recommendation at the end.
2. Second is the very difficult issue of finding quality content. Gone are the
days of grabbing any old free reprint article. You want Expert Content only –
and many of the article directories have “bleck” articles.
3. Third is the issue of posting those darn links in the author resource
box. You're basically advertising for someone else for free. Ouch.
Make Use Of Extra-Special
Free Reprint Articles.
Oftentimes ebook owners and other marketers with affiliate programs offer
articles with a twist. You get to replace the link(s) in the author resource
box with YOUR affiliate link for that program. OR, if your favorite Experts
regularly offer reprint articles, ask if this is an option for you. That way,
the expert still gets free advertising. And, you, the publisher, still get
great content. But, you can also benefit by earning affiliate commissions as
well.
This model definitely adds an increased level of appeal compared to traditional
reprint articles. Wouldn't you agree?
Write the Articles Yourself.
You can choose to write some of your web content yourself. I highly recommend
that you do write much of your own content, at least on the sites where you're
trying to establish yourself as an authority. However, there are options below
that will enable you to post quality content to your website without having to
write all of it yourself. (Some you can just edit and use.) The difference in
the options below is that YOU become the expert, rather than endorsing someone
else as the expert.
You can Hire a Quality Ghostwriter or Copywriter…Yes it is allowed!
A ghostwriter is a freelancer who writes for you (usually articles or reports),
but you take the credit. A copywriter specializes in writing copy that sells,
and you usually take the credit. There are many sites on the web where you can
find writers. Start by asking around, or go to sites like elance.com (a job posting
site) or Shelancers.com (a directory of freelancers) to look around. Having a
ghostwriter on hand can keep your blog fresh and active.
Use PLR articles to Stock up.
PLR articles stands for Private Label Rights articles. PLR articles are usually
written by a ghostwriter and sold to several website owners. This means that
you (and a limited number of other bloggers) can edit the articles and publish
them without being required to link back to anyone or give anyone credit for
writing them. You become the expert when using PLR articles.
Customize the articles, tweak them for your market, insert examples or
photos or case studies and publish them on your website -- or just use them as
they are. Either way, you gain a lot of flexibility when working with PLR. Not
only that but they are very affordable.
So, How do you Find a Good PLR Service?
Simple. Find a PLR site that's been around for awhile and offers
professionally-written and edited content that's sold in limited quantities.
That will ensure that you're not getting recycled PLR, but are getting your
hands on top-quality content.
My Recommendation for Top Quality PLR, Sold in Very Limited Quantities:
EasyPLR.com has been offering
the best niche plr article packs on the web since 2006. Great reputation.
Thousands of happy, repeat customers over the years. Great quality. The content
is written by Professional Writers on staff and Edited by a Separate staff
member. Limited Availability. You're not sharing your articles with thousands
of other people.
Run by a Respected Internet Marketer. Nicole Dean owns EasyPLR.com and is
oftentimes called the marketer with integrity, and runs her business by her gut
and her ethics, not strictly by her pocketbook.
Excellent customer support. Need any help? They're there for you.
Ezine Articles:
Run by Chris Knight, EzineArticles is probably the oldest and best site online
when it comes to free articles."Includes a searchable database of hundreds
of thousands of quality original articles and allows email newsletter
publishers hungry for fresh content to find articles that they can use in their
ezines."
I do hope that this article will be of great help to your internet marketing
pursuit!
